AUTOMOBILE & AVIATION
HERO MOTOCORP
A dream client to work with. I've worked closely with them 6-7 years. From working on their first commercial for Indian Super League to establishing them as brand that understands the local culture of Bangladesh (one of their prime international markets), I have grown as a writer. In short, I am really proud of the work I have done for them.
BMW
BMW India came with a different set of challenge. Aspiration was never a problem, but in some cases, acceptabilty was. They wanted to come across as a brand that understands Indian audiences by appealing to their sensibilities. Some of the main campaigns I have been a part of - The 3 Series Gran Limousine campaign, 50 years of M campaign and their Premium Selection campaign.
VISTARA
It was early 2022, though the third wave had just started, normal life was also making a return. Flights were resuming. But people were still apprehensive. Vistara had to do something to build assurance and bring back the new feeling of flying. We thought, why not make something sensorial - sounds that will remind people of the Vistara experience.